2018-2022 Strategic Plan: Trails to Innovation
After months of research and reflection, Schlitz Audubon is proud to share our 2018-2022 strategic plan, Trails to Innovation. A strategic planning committee comprised of board members and leadership staff collaborated to determine the 54 strategic goals that will guide our organization through the next five years.
Three distinct priorities inherent in our work emerged through the planning process. These priorities are echoed in numerous areas throughout Trails to Innovation. Below is an overview of these priorities and some of the goals that support them.
Accessibility to Nature for All
Schlitz Audubon intentionally welcomes all members of our community to reap the restorative benefits and beauty of nature regardless of physical or cognitive ability, income level, or zip code.
Supporting Goals
- Expand environmental education presence in underserved communities.
- Expand early childhood nature programming to offsite locations.
- Establish programming for people with specific needs of all ages.
- Extend wheelchair accessible trails to additional natural spaces.
The Land Through the Lens of a Century
Schlitz Audubon considers the land one hundred years hence, and subsequently continues to work in a variety of ways to continually improve the land’s stability, sustainability, biotic diversity, and beauty.
Supporting Goals
- Advance restoration and stewardship goals in the Center’s Conservation Plan.
- Implement the Emerald Ash Borer Response Plan.
- Implement and complete Stormwater Management Plan.
- Establish Schlitz Audubon as a leader in Citizen Science.
Creating More Meaningful Visitor Experiences
Schlitz Audubon strives to provide both distinctive and exceptional experiences with visitors, deepening people’s relationship with nature and cultivating future stewards of the natural world.
Supporting Goals
- Create online experiences that are meaningful, engaging, and easy-to-use.
- Enhance visitor experience in the Great Hall through the reimagining of space and refreshed exhibits.
- Establish new trail routes with boardwalks and platforms and replace aging structures.
- Invigorate environmental programming for all ages.
We have already begun implementing the Plan, under the leadership of Board President Aliah Bernan and Executive Director Helen Boomsma. Updates on our progress will be shared on our Blog.